Ashmeet Kohli_Label · Nagpur

A house of contemporary fusion clothing

Divaa's Couture by Ashmeet Kohli_Label. Bespoke, made-to-order couture hand-embroidered by artisans. Drape sarees, gowns, shararas and indo-western silhouettes, tailored to you.

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9+Years of craft
369Designs shown
2017First runway
The House

Couture built on handwork, not machines

Divaa's Couture, the boutique arm of Ashmeet Kohli_Label, is a Nagpur fashion house built around a single conviction: that hand-embroidery, hand-embellishment and handwoven fabric carry a soul no machine can match. Every piece is made to order, signed by the artisans who stitch it.

From drape sarees and gown-saree hybrids to shararas, anarkalis and indo-western separates, the label blends traditional Indian craft with a contemporary, fusion silhouette. Each garment is bespoke, tailored to the woman who will wear it.

252
Designs created in the Divaa's Couture studio
D
Hand-embroidered by artisans
The Craft

Thread, needle, patience

01

Hand Embroidery

Beads, cutpipe, resham, sequins and crystal, worked by hand. Every stitch placed with intent, never rushed.

02

Drape & Tailoring

Fluid drapes, structured shoulders, sculptural pleating. Silhouettes engineered to move with the wearer.

03

Made to Order

Bespoke, customised and tailored. Each piece designed for one client, from first sketch to final stitch.

The Journey

From first sketch to runway

2017

First Runway

Debuted at Asian Designer Week, Talkatora Stadium, Delhi. The label's first show.

2017

Connecting Wives

Showcased at the Connecting Wives exhibition in Nagpur.

2018

International Clients

Began serving clients abroad, shipping bespoke pieces beyond India.

2019

Peak Output

The label's most prolific year, with over 100 designs shown.

2020

Lockdown Craft

Turned to hand-embroidery in the studio during lockdown, keeping artisans at work.

2025

Divaa Boutique

Expanded under the Divaa Boutique name, continuing the made-to-order line.

The Clients

Worn by women who trust the craft

@thekomalkaur
Repeat Client
A recurring muse, styled in tailored and drape outfits across multiple seasons.
@shrutidhawan05
Client
Styled in hand-embroidered sarees and mehndi-ready tailored outfits.
@kiara_thourani
Client
In an ivory-on-ivory embroidered, off-shoulder couture piece.
@preetmakan
Client
In a customised draped gown with structured shoulders.
@dhawantanvi
Client
In a gown-saree hybrid with a high-glam metallic finish.
@amarjeetkaurkapoor
Client
In a customised outfit celebrating timeless style and confidence.
The Reach

Where the work travels

Divaa's Couture Studio
252
Talkatora Stadium, Delhi
6
Nagpurian Orange City
3
Washim
3
The St. Regis, Mumbai
2
Delhi
1
"Every stitch tells a story of patience, passion and timeless craftsmanship. Hand-embroidered with love, designed to make you feel truly special."
Ashmeet Kohli, Designer
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Made to order, made for you

Bespoke couture hand-embroidered by artisans in Nagpur. Reach out to begin your piece.

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